Capturing action in photos requires a keen eye, quick reflexes, and a deep understanding of timing. It's about freezing a moment that is transient, ensuring that the energy and movement are not lost in the final image. The challenge lies in anticipating the peak of the action, choosing the right shutter speed, and framing the subject in a way that conveys the dynamic nature of the scene.
Sport Photography Projects
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Sport Photography Projects -
Photographing sportswear brands involves capturing high-quality images that showcase the unique features, style, and functionality. It requires attention to detail, creative composition, and the ability to highlight the brands identity while emphasising the sport and fashionable aspects of the clothing and accessories.
SPORTWEAR BRANDS
Sporting stars
Becoming household names due to their outstanding skills, achievement in competitions and charismatic personalities. Sporting stars inspire and captivate fans worldwide, and their dedication and talent often make them role models for aspiring athletes and enthusiasts of their sport.
Sport Brand Editorials
Producing a series of visually compelling photographs that promote and highlights brand’s products, values, and lifestyle. Editorials typically blend fashion, sports, and storytelling to convey a brand’s message, connect with the target audience, and showcase their products in an engaging and inspirational way.
ADVERTISING
Marketing campaigns and promotional activities focusing on sporting stars and the brands they represent. Capturing the attention of sports enthusiasts and potential customers, to promote sports gear, events, teams, or related products and services. The goal is to build brand awareness, engage the audience, and drive sales within the sports industry.
Images made in sporting environments, focusing on athletes, movement, and moments of focus.Oly creates performance-driven imagery that translates athletic intensity into clear, compelling visuals for advertising, sport, and portrait campaigns.
Brand identity and capture
Photographing sportswear brands involves capturing high-quality images that showcase the unique features, style, and functionality. It requires attention to detail, creative composition, and the ability to highlight the brands identity while emphasising the sport and fashionable aspects of the clothing and accessories.
Storytelling is at the core of what Oly does. Capturing real energy, movement, and personality — images that feel alive and full of attitude.
Oly creates dynamic imagery that brings athletic intensity to life. Blending sport, advertising, and portrait photography, his work turns moments of motion and focus into powerful visual stories.
“The most important thing you learn as a sports photographer is anticipation - not where the action is taking place, but where it's going to take place. Not where the subject is now, but where they're going to be”
book ⟶
Each image encapsulates the spirit of competition, perseverance, and accomplishment.Oly creates dynamic imagery that brings athletic intensity to life. Blending sport, advertising, and portrait photography, his work turns moments of motion and focus into powerful visual stories that stay with the viewer.
Oly’s travel and sport photographs are two distinct but exciting genres of photography: His travel photography focus on capturing the essense of destinations, cultures, and experiences from around the world. It involves photographing landscapres, architecture, people and the unique elements of each location. His sportswear photography is all about capturing dynamic moments for sporting brands. While these two genres differ in subject matter and techniques, both require a keen eye for detail, patience, and the ability to tell compelling visual stories. The goal is to transport viewers to different places and evoke a sense of wanderlust and cultural appreciation.
LOUISA DRAKE METHOD
Illustrating the intensity of sport by capturing powerful energy and movement driven images.
Bespoke sports fashion photography
“I’m a sports fashion photographer known for capturing athletes and models with natural movement in a clean modern style but with an editorial edge, building ideas as we go”
Solving problems, sharing ideas, fulfilling the brief.
Photographing sportswear brands involves capturing high-quality images that showcase the unique features, style, and functionality. It requires attention to detail, creative composition, and the ability to highlight the brands identity while emphasising the sport and fashionable aspects of the clothing and accessories.
